How video agencies work while crafting quality video contents?

August 15, 2020 by Urban Muse

Who needs videos in their digital marketing
strategy?

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The answer is: EVERYONE

According to a research by OmniCore Agency, video content is 50 times more likely to drive organic search results than plain text will.

Humans are incredibly visual and powerful, moving images help us find meaning and video helps capture and contextualize the world around us.” – Dan Patterson

So if you are still not leveraging the power of video, it’s not too late to begin. Because videos add a personal touch,

• They solidify your online presence and hence engage with your audience more authentically - Videos are consumers favorite social media- YouTube is the no.1 app on the AppStore
• It becomes easy to drive persuasion and interaction among the viewers - 53% customers engage with a brand after watching a video on social media
• Videos help improve your conversions on existing leads
• They effectively elevate your brand voice and act as strong, trustworthy testimonials
• They drastically improve your brand loyalty and almost always leave a positive, long-lasting impact on the viewers
• They help you find new customers easily- According to Optinmonster, video marketers get 66% more qualified leads per year

How can we help you?

We craft video content keeping in mind the target audience’s needs, distills your core message into videos that connect and engage your audience. We empathize with people who are going to watch your video and think about our strategy in these terms- What will they like? Where will they connect? Where will they want to know more about you? How your product or service will really make their lives better?

We think hard about all these questions and start with a thorough background research of your organizational strengths both in terms of product/service/brand and your core team strengths. We then brainstorm on the potential approach, concept planning, creating the script and the video.

Our team then weighs in the ambience parameters of the proposed shoot environment and screen presence of people who are a part of the video, and makes technical suggestions.

How Video Teams Work ?

• Concept Planning Phase
• Broad conceptualization & outline of the approach
• Broad research of the script
• Plan of action with people appearing in the video
  (Multiple meetings as per requirements)

Pre-Production

• Finalization of video script/semi-script
• Careful curation of shot lists and shoot environments
• Improvisation suggestions & Timelines
• Planning out requirements during the production day

Video Shoot

• Plan the necessary shots covered on the shoot day
• Interviews with the guidance of director and technicians
• Additional resources and improvisations as and when necessary like- teleprompter, props, make-up artists, interior decor etc.

Post Production

• Edit the raw video shoot & collate with sound bites
• Review and finalization by the client
• Color correction & additional graphics after the approval of the client

Budgets & Costing

Typically, video agencies charge clients for a 1 day video shoot package. Shooting a corporate video within a given indoor production settings takes around 4-5 hours on average given the background works are completed in prior. Other video contents that can deliver value to the clients like founder’s bites, key employee bites, short interviews, client testimonials, candid team and office environment shots and so on could be planned as per client requirements. The video costing is determined with regard to the effort put in and the intended quality of output a client has in mind.